OM.2024.124 - Katerina Touchon - USA

OM.2024.124 - Katerina Touchon - USA - Rescued Leather no.1 - collage on panel - 8 x 8 inches - Visual Poetry and Color

 Katerina Khrustaleva Touchon is an international art producer, marketing expert, and sustainable fashion designer. With over 16 years of experience in creative branding, art advisory, and cultural strategy, her career spans public art production, institutional positioning, and market development across the United States, Europe, and Russia. [1, 2, 3, 4]

Art Strategy & Agency Work

• Fading Square: Touchon is the founder of Fading Square Art Marketing, a boutique advisory agency that guides artists, independent galleries, and cultural projects in structural positioning, narrative clarity, and market expansion. [1, 2]
• Public Art Leadership: She acts as the Government Relations Director for Collab, steering compliance, tracking grants, and securing large-scale public art contracts that blend physical spaces with immersive technology. [1]
• FRWART Platform: In response to global lockdowns, she authored the [FRWART digital accelerator](https://voyagela.com/interview/community-highlights-meet-katerina-touchon of frwart/), a comprehensive, multi-hour strategic curriculum designed to help creative entrepreneurs transition their talents into viable commercial systems. [1, 2]

Institutional Experience

Touchon brings a formal background grounded in an honors Master's Degree in Sociology from the Russian State University for the Humanities. Her institutional strategy roles include: [1]

• Developing core rebranding and PR campaigns for the Moscow City Galleries Network across numerous urban art venues.
• Leading communications infrastructure and press centers for major cultural initiatives, including the international museum festival, Intermuseum.
• Collaborating with major commercial entities, public art programs, and art fairs to build strategic, psychology-backed brand messaging. [, 2, 3, 4]

Design & Collaborative Projects

• Rescued Leather: Blending her design instincts with eco-conscious entrepreneurship, she co-founded Rescued Leather alongside her husband, contemporary multi-disciplinary creator Zach Touchon. The initiative focuses on transforming manufacturing leather scraps into repurposed wearable art and consumer goods. [1]
• Touchon Gallery & Event Initiatives: She actively co-manages independent presentation platforms, including the Touchon Gallery and the SELECTION Art Show, ensuring emerging talents establish visibility within the competitive contemporary art landscape. [1, 2]

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